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Jakarta (09/08) PT Parit Padang Global (PPG), a subsidiary of PT Soho Global Health, Tbk, has agreed to a distribution partnership with PT Keva Cosmetics International. The agreement was formalized through a signing ceremony attended by the leaders of both companies: Edwin Vega Darma, VP of Sales & Marketing at PT Parit Padang Global, and Cindy Angelina, CEO & Co-Founder of PT Keva Cosmetics International, witnessed by Pandy Harianto, VP of Operations & Supply Chain at PPG, and Regina Widjaja, CBO of PT Keva Cosmetics International.
The signing of this cooperation agreement took place on Thursday, August 8, 2024, at the lobby of PPG's headquarters in Pulogadung, East Jakarta. The event was also attended by Vicki Goutama, Head of Marketing at PT Parit Padang Global, and Handyra Putra Adytama, Head of Commercial at PT Keva Cosmetics International, along with the entire team members from both companies who played crucial roles and are committed to working together.
PT Keva Cosmetics International is the first vegan-certified cosmetics manufacturer in Indonesia, promoting the ESQA brand. Eight years since its founding in 2016, ESQA has grown into a leading brand, becoming one of the top brands at Watsons and Sociolla. Its diverse range of products has received numerous awards from the media as well as positive reviews from consumers.
In her speech, the CEO & Co-Founder of PT Keva Cosmetics International expressed her confidence that the distribution of ESQA products by PPG would support the next level of growth for ESQA. "This distribution agreement marks an important milestone, as it is the first time ESQA has appointed an exclusive distributor to expand its distribution reach across Indonesia," said Cindy Angelina.
PPG has over 65 years of experience and is trusted as one of the top 5 distribution and logistics companies for health products in Indonesia. "The appointment of PPG as the distribution partner for PT Keva Cosmetics International (ESQA brand) represents the high level of trust placed in PPG. PPG has a long-standing presence in the pharmaceutical and healthcare distribution business and is beginning to build credibility in the skincare and cosmetics distribution business, which is experiencing tremendous growth. To date, the skincare and cosmetics distribution business at PPG continues to grow significantly, and it is expected to keep expanding in the future. The partnership with ESQA adds to the growing list and range of PPG's skincare and cosmetics principals. We certainly hope for a long-term, win-win relationship that fosters mutual growth," said Edwin Vega.
#sohonatural #sohoglobalhealth #paritpadangglobal #newprincipal #kevacosmetics #ESQA
SOHO Global Health has consistently delivered sustainable, solid financial results despite the soft market condition. In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term.
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